Content4Demand

AUGUST 25, 2020

Then, use a third-party tool or platform to val idate what you’re hearing. Validating the importance of your story using time ly data (especially buyer- or user-specific data) is crucial to winning trust and adding value. In the world of the buyer’s journey, this would be the “awareness stage” or TOFU. But I say, take the risk!

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Litmus

JANUARY 24, 2020

Like I have a positive reaction and—not like I have a positive reaction to the mistake, though—a positive reaction to the willingness to acknowledge and try to fix the mistakes. It’s a perfectly valid answer. Jason Rodriguez. Welcome everybody to Delivering. How are you doing? Valerie Jackson. Jason Rodriguez.

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. This will have a massive, positive impact on customer experience. The major change for 2021 will be a positive shift in the way brands embrace technology to support and empower marketing teams. These numbers just don’t match up. What has changed?

Planning 156

Planning Paid Search Agency VALS Allocation 156

Convert

NOVEMBER 17, 2021

The outcome was a relative +53% increase in leads (±28, p-val 0.0002). EXPERIMENTATION – opening our ideas to be falsified or validated. I do agree with the idea of validating a/b test results. All professions need both positive and negative feedback loops to keep getting better.

VALS 52

VALS Aggregators Validation Sample 52

Unbounce

JANUARY 14, 2020

They may wonder if the offer is even valid. Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. Target specific customer groups. More specific landing pages help you hit on more customer segments.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Unbounce

JULY 30, 2019

Take a look at how Starbucks’ yearly “Buy One, Share One” promotion conjures the spirit of giving: Starbucks’ “Buy One, Share One” uses the positive emotions associated with sharing and togetherness to sell lattes. Running valid A/B tests during the holiday period can be challenging. Amazon does this too.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Convince & Convert

AUGUST 3, 2010

I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else. Yet, when people come looking for you on the Google Beast, 70% of search, your website should be in position #1. Perhaps the TOS has a clause that their name can only be associated with positive words.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167