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Hero Content: Include These 5 Things to Make an Impact

Content4Demand

Then, use a third-party tool or platform to val idate what you’re hearing. Validating the importance of your story using time ly data (especially buyer- or user-specific data) is crucial to winning trust and adding value. In the world of the buyer’s journey, this would be the “awareness stage” or TOFU.

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Delivering Episode 14: How does an average subscriber think about email?

Litmus

It’s a perfectly valid answer. Jason Rodriguez. Welcome everybody to Delivering. So I’m your actual host, Jason Rodriguez, but I’m actually joined today by my lovely wife, Valerie. How are you doing? Valerie Jackson. Jason Rodriguez. So sales… emails more valuable? I’m sorry. That’s not helpful.

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2021 Marketing Predictions: What Are The Experts Expecting?

Brandpoint

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. The place to start in most cases is validating the buyer’s journey — what is still true? However, I think we’re all about to go into 2021 with as solid of a plan as we can make after we had our world turned upside down. What has changed?

Planning 156
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Testing Mind Map Series: How to Think Like a CRO Pro (Part 6)

Convert

The outcome was a relative +53% increase in leads (±28, p-val 0.0002). EXPERIMENTATION – opening our ideas to be falsified or validated. I do agree with the idea of validating a/b test results. This is my first experiment that got me hooked. As far as a resource, I love learning from what others are testing.

VALS 52
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Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

Unbounce

They may wonder if the offer is even valid. Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. Target specific customer groups. More specific landing pages help you hit on more customer segments.

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Marketer of The Month Podcast- EPISODE 173: Wax On, Wax Off: Tackling Blockchain Gaming Challenges with Wax’s William Quigley

Outgrow

Let’s say that Val is the guy who created Steam, so think of Fortnite, well, not Fortnite, but CS GO right counterstrike. As a result, there’s a delay as transactions have to take time to be confirmed by the distributed blockchain validators. Which ones are trying to bring in new technology? And that slows it down.

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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). Running valid A/B tests during the holiday period can be challenging. Of course, you may have other ideas. What about A/B testing? You need traffic and time that you may not have.