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How AI Can Supercharge Your SEO Strategy

RebelMouse

Content Scraping: Avoid using AI bots to collect content and data from websites without permission. AI Chatbot Misuse: Misusing AI chatbots to engage in phishing attacks, scamming users, or impersonating legitimate services to deceive people can quickly land you in hot water.

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5 Key Elements of Customer Data Privacy

Martech Advisor

A recent study by PwC shows that more than 90% of consumers feel that companies must be more proactive about data protection. The software also helps protect your Wi-Fi from phishing and attacks. Are there possibilities that the data may get leaked, stolen, or shared without permission? Investing in Cyber Security.

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The Best Email Deliverability Guide Ever

Act-On

Email deliverability is worth careful strategy and study if you don’t want other elements of your email strategy to suffer. We suspect that statistic has a lot to do with companies and employees becoming more savvy about increased hacking and phishing attacks around the web. Email Deliverability: What is it, anyway?

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Why we care about email marketing: A marketer’s guide

Martech

Permission and privacy regulation. Permission has evolved from a vague concept to a best practice and now to the law in most countries around the world. Different studies have estimated email’s ROI from $35 to $42 for every dollar spent – most recently, Litmus calculated that ROI at $36. Permission is essential.

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Data Demystified: Email Accuracy & Verification

Zoominfo

This is largely due to security services, such as Mimecast, that help protect against threats like phishing attacks by obscuring whether the intended addresses were valid. Some email domains appear to accept all incoming mail regardless of whether contacts are valid or not.

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The Ultimate Guide to Cybersecurity

Hubspot

Studies show that, after a company data breach, many consumers take a break from shopping at that business — and some consumers quit altogether. Phishing Attack. Phishing Attack. A phishing attack is when hackers disguise their identity and intent through a seemingly legitimate download, link, or message. Malware Attack.

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9 Things That Can Hurt Your Email Deliverability

Delivra

In the email marketing world, this means building a solid, permission-based list where your recipients have expressly opted-in to receive your emails. Sometimes, old adages are true; prevention is better than the cure. For instance, the use of link-shorteners (e.g. Reader Attention Span.