Marketing Insider Group

AUGUST 18, 2015

Some people call that P2P or H2H, human to human, people to people – the bottom line for me is that when you create content that has one person, and helping one person is the sole objective, whether you’re a B2B company or a consumer company, you’re going to be effective. ROI, I think people forget.

P2P 100

P2P Trigger Marketing Advertising Agencies Content 100

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

TrustRadius Marketing

JANUARY 24, 2023

These tools enable you to leverage customer data to boost engagement. There are many things you can do with these tools. These tools may not have all the features for customer outreach and interaction, but you can combine them with other products in your tech stack.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

These tools enable you to leverage customer data to boost engagement. There are many things you can do with these tools. These tools may not have all the features for customer outreach and interaction, but you can combine them with other products in your tech stack.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Content Standard

AUGUST 23, 2018

The company even experimented with a P2P payment solution, Snap Cash, that offered a built-in Venmo-like transactional service. After adding the ability for its content to be embedded on external sites, it’s now involved in creating tools that help publishers find the right content to embed. Image attribution: Isaiah McClean.

Advertising Agencies 40

Advertising Agencies P2P Paid Search Agency Multi-Channel 40

Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. a global leader in the manufacture, distribution and service of electronic test tools, biomedical equipment and networking solutions. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Watch “It’s a Tight, Tight World!”

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). As Oracle notes , “Just as buyers use social media to learn about you, use the same tools to keep up with them.”.

Social Media 96

Social Media Media B2B Tips 96

Vidyard

APRIL 17, 2015

Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Adobe Experience Cloud Blog

APRIL 21, 2014

If you’re using marketing automation tools, you can drill down much deeper – you can track the costs associated with each channel and campaign, and allocate a direct cost to acquire each lead. And by working with your CRM tool, sales, and customer success team, you can then attribute the lifetime value of the customer back to the lead.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Hubspot

AUGUST 20, 2019

Events are a common individual and peer-to-peer (p2p) fundraising method — meaning your supporters (not volunteers) are encouraged to raise money on your behalf. If you're interested in matching gifts, consider using a tool like Double the Donation to make these programs easy to market and implement. Individual Event Donations.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Hashtags are awesome tools to increase your reach and find your target audience. Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. Use relevant hashtags.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40