Industrial Marketing Today
APRIL 23, 2012
Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.
Vidyard
APRIL 17, 2015
Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”
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GreenRope
JULY 1, 2014
B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Hashtags are awesome tools to increase your reach and find your target audience. Use relevant hashtags. Do not hashjack.
GreenRope
JULY 1, 2014
B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Hashtags are awesome tools to increase your reach and find your target audience. Use relevant hashtags. Do not hashjack.
GreenRope
JULY 1, 2014
B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Hashtags are awesome tools to increase your reach and find your target audience. Use relevant hashtags. Do not hashjack.
GreenRope
JULY 1, 2014
B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Hashtags are awesome tools to increase your reach and find your target audience. Use relevant hashtags. Do not hashjack.
GreenRope
JULY 1, 2014
B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Hashtags are awesome tools to increase your reach and find your target audience. Use relevant hashtags. Do not hashjack.
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