Remove sales
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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. Existing product names: What are well-known product names in your niche?

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6 social media marketers on the future of social messaging

Sprout Social

Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. Consumers don’t want to wait hours or several business days, they want instant gratification when resolving order issues or asking product questions.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Logistics companies aren't on Twitter. You're a P2P marketer.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

This is the simplest and quickest way to leverage someone else’s smart thinking for your marketing and sales strategy. Anyone who recognizes a bit of themselves/their product in a great piece of editorial tends to think the article would have been even better if they’d been in it. Unfortunately, this is not a solid assumption.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

If a product solves some of your pain points well you can always complement it with others. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. Enterprises that want more capabilities will almost always have to contact sales teams for pricing.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Align Social with Sales & Marketing. We are interacting with humans and we can’t forget that. Steal from B2C.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Rather, its product is the brand. Image attribution: Isaiah McClean.