ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. Of course, this is a personal choice, although it will help optimize your brand’s page and associate your profile with your organization. So many people see B2B and B2C as two very different animals.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

Zoominfo

MARCH 2, 2021

The power of processing payments has now been optimized for mobile. For an optimal B2B experience, users will have to purchase MX B2B as a separate application. It also shares the same parent company as the makers of Cash App, the ever-so-popular P2P mobile app. All it takes is a tap or swipe on a touchscreen.

Enterprise Management 244

Enterprise Management Marketing Management B2B Peer-to-peer 244

Directive Agency

JUNE 24, 2019

It’s definitely worth optimizing for, but hard for people to understand, well, if I raise this up then Google’s going to reward me. P2P Interview with Ashton Meisner. Blake Recorded : And now it’s time to switch from a B2B mindset to P2P, that is Peer to Peer. Blake Emal : Right. Cyrus Shepard : Yeah.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

It’s definitely worth optimizing for, but hard for people to understand, well, if I raise this up then Google’s going to reward me. P2P Interview with Ashton Meisner. Blake Recorded : And now it’s time to switch from a B2B mindset to P2P, that is Peer to Peer. Blake Emal : Right. Cyrus Shepard : Yeah.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Zoominfo

MARCH 2, 2021

The power of processing payments has now been optimized for mobile. For an optimal B2B experience, users will have to purchase MX B2B as a separate application. It also shares the same parent company as the makers of Cash App, the ever-so-popular P2P mobile app. All it takes is a tap or swipe on a touchscreen.

Enterprise Management 100

Enterprise Management Marketing Management Peer-to-peer B2B 100

B2B Digital Marketer

MAY 27, 2021

They treat marketing as B2B and B2C, when in reality, it’s B2H (Business to Humans) or P2P (People to People). The problem is, B2B marketers are not building advocates. They are focused too much on the numbers. You need to treat your clients/customers like humans. An answered phone call is better than the most beautiful website.

Organization 52

Organization P2P Ad Building Brand Identity 52

Marketing Insider Group

JANUARY 2, 2013

Social media can be used to turn a B2B transaction into a P2P relationship. Optimize for SEO Juice. A content strategy and a social strategy can work together make personal connections between the people that make your company and your customers. Think like a publisher. A YouTube video and a podcast is not to far out.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Webbiquity

DECEMBER 16, 2014

Frequent best-of honorees Rebekah Radice and Peg Fitzpatrick team up to offer more than four dozen tips to optimize business results from social media, from joining Google+ communities and using a social media management tool to telling “your brand story with Pinterest boards” and using third-party apps to grow your Twitter following.

Social Media 100

Social Media Social Marketing Work Management Media 100