Content Marketing Institute

JULY 11, 2018

Furthermore, as Shopify’s content marketing lead (and co-host of 2018 Content Marketing World’s retail and e-commerce lab ) Casandra Campbell points out , content marketing can even help retail brands to decrease paid traffic customer acquisition costs (CACs) and build more sustainable businesses. @joderama Click To Tweet.

Top of Funnel 83

Top of Funnel Marketing Budget Merchandising Paid Search Agency 83

Sword and the Script | B2B

DECEMBER 26, 2023

As it becomes harder and harder to stand out and gain traction brands will continue to find new ‘cool kids’ to hang with as they navigate the increasingly challenging brand landscape.” ~ Wendy Zajack , Faculty Director & Associate Professor of the Practice, Georgetown University 5. Audiences know the difference.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

QuanticMind

OCTOBER 24, 2017

Shopping Best Practices: “Shopping Strategies That Never Go Out of Style” by Jake Favaro. 8 Hidden PPC Reports to Find Out” by Aaron Levy. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Shopping Strategies That Never Go Out of Style .

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

SEPTEMBER 4, 2023

Additionally, AI is only as good as the data it’s trained on, and with increasing privacy concerns and data restrictions , the quality and quantity of data available to AI algorithms are changing. And for truly compelling storytelling and brand identity, human creativity remains indispensable.

Paid Content 52

Paid Content Marketing AI Work Management Marketing Management 52

Optinmonster

JANUARY 22, 2020

Connect with readers through storytelling. And, the email marketing stats show that 58% of us check our email before we even get out of bed! You want to make sure that your emails stay out of the spam folder , right? Have you ever gotten an email that starts out “ Hi, subscriber_first_name! Use compelling copy.

Email Marketing 99

Email Marketing Practices Ad Building Best Practices 99

Walker Sands

JUNE 23, 2020

Check it out! We set out to define the space and seed the market – and Emotion AI was born! I want to acknowledge that creating a category isn’t just about the technology; it’s about evangelizing the vision and storytelling around its promise. Data privacy, opt-in and consent are other crucial considerations.

Marketing AI 40

Marketing AI Ethics Advertising Agencies PR 40

Martech

APRIL 1, 2024

To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground. Most notably, privacy concerns and consumer fatigue with intrusive ads have propelled the resurgence of organic content marketing.

Privacy 121

Privacy Advertising Agencies Marketing AI Advertisements 121

CoSchedule

FEBRUARY 27, 2023

Whether you’re starting a new blog or you’re in the marketing trenches day in and day out, inspiration can be hard to come by. The first thing that stands out is its variety of content. How to Emulate the Shopify Blog Figure out which topics resonate most with your audience. Your download should start shortly.

Creativity 98

Creativity Examples Work Management Marketing Management 98