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Optimizing for Search Amid the Data Revolution and Increasing Complexity of Technical SEO in 2022

Brightedge

In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. It is forcing us to rethink the way we communicate with search engines and how we go about increasing our digital footprint. There is an essential symmetry between the two. It must master both.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. ,

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Many Free Android Apps Are Starting To Look A Lot Like Malware

readwrite

The money-go-round between app developers and ad networks is starting to blur the line between many free Android apps and malware. While these legitimate apps aren’t stealing passwords, they’re still riding roughshod over user privacy by gratuitously sucking up your contact and location information — or worse.

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How Marketing Compliance Fits Into Your Marketing Strategy

BenchmarkONE

Marketing compliance is probably the last thing you think of when working on a marketing strategy for your business. However, it comes into play with every single aspect of your marketing plan. What is Marketing Compliance? Why Marketing Compliance Is Important . Marketing Compliance Standards to Know.

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Knowing these insights is powerful—they fuel future growth for your email marketing program. Knowing these insights is powerful—they fuel future growth for your email marketing program. Here’s what we found.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Everything you need to know about finding the ideal tool to ace marketing and optimization. Let’s check out more… Types of Heatmaps Heatmapping has been adapted to represent different types of data in a way that makes perfect sense. Scroll Heatmap (Scroll Map) How far do folks scroll to read the content on your page?

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S. In 2023, 253.3