B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales
SendinBlue
APRIL 19, 2021
Marketing automation for B2B shares the same principle as B2C marketing automation : triggering an automated message or series of messages in response to email subscriber activity. This could be when a lead subscribes to your newsletter or requests a product demo. What’s more, the lead score itself can serve as an automation trigger.
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