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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

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Influencer Marketing Just Hit the Big Time

Convince & Convert

As a consequence, companies are making three key changes to their marketing approach: 1. Adoption of marketing technology to makes it financially and operationally viable to message in a hyper-targeted, 1-to-1 fashion, eschewing reach for relevance. Twitter Just Got Serious About Influencer Marketing. Change the Target.

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Video Marketing for Business in 2021

Oktopost

Still not sure if your business should employ video marketing? TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. And with the growth in video consumption has come an accompanying increase in video marketing. . Why Video Marketing.

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Online Advertising: Everything You Need to Know in 2018

Hubspot

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

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The Complete Social Media Marketing Guide

Brandwatch Marketing

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

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Everything You Need to Know About Paid Social Advertising

Digilant

social network ad spending by an impressive 10 percent. This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. billion by 2026.

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Going Viral Is Not a Video Strategy

Contently

So you post the clip on your company’s new YouTube page. This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Every minute, 400 hours of video are uploaded to YouTube. Yeah, neither did anyone else.