So you wanna make a viral video?

Vidyard

We’ve all seen the viral videos. If you want a quick refresher, there have even been compilations such as The 50 Best Viral Videos of 2012 and YouTube Rewind 2012 Every now and then, a marketer seems to hit the jackpot by creating their own viral phenomenon. It is for this reason that I hear so many marketers talk about creating the next viral video. As a video marketing company, I want to give some perspective on what makes up a viral video.

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Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse

Vidyard

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. Approaching video differently While some brands focus on going viral, Taulia narrowcasts their message in highly targeted videos to appeal to qualified buyer personas. There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring.

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Redefining the Role of the CMO

Buzz Marketing for Technology

And whenever someone says I am getting a little to edgy I show them the - ExtendedStay viral video – that usually works. Jeff – Moving the business model from broadcast to a narrowcast model. Russ – there is user generated content which we love to fuel but there is “Content Generated Share of Voice” – if you get a 1/2 Billion hits on a viral video – what can you do to get that to spread?

CMO 100

Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Here’s how @taulia approaches it: #mktgsummit pic.twitter.com/2JLcE7jt9Y — Vidyard (@vidyard) April 14, 2015 Hyland also pointed out that mass virality isn’t always the goal of their video content. Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2.

Do I Need A Video? 5 Questions To Ask For Your Next Campaign

Vidyard

Virality. If your product or service is very niche based, building a video and hoping it goes viral isn’t a winning strategy. This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. As you may have guessed, we’re big believers in the power of video. It’s compelling, sharable, and most importantly trackable.