Vidyard

MARCH 19, 2014

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. That’s why we were so impressed with Taulia. What’s so different about Taulia?

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Buzz Marketing for Technology

OCTOBER 30, 2008

And whenever someone says I am getting a little to edgy I show them the - ExtendedStay viral video – that usually works. Jeff – Moving the business model from broadcast to a narrowcast model. Jeff – My role as the CMO of the company is to create “tension” to move the organization and brand in a massive way.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Vidyard

APRIL 17, 2015

Here’s how @taulia approaches it: #mktgsummit pic.twitter.com/2JLcE7jt9Y — Vidyard (@vidyard) April 14, 2015 Hyland also pointed out that mass virality isn’t always the goal of their video content. I was just making content that met what people needed.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Convince & Convert

JUNE 25, 2014

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.

Lead Ranking 167

Lead Ranking Narrowcasting Lead Scoring Video Marketing 167

Vidyard

AUGUST 2, 2013

We’ve all seen the viral videos. If you want a quick refresher, there have even been compilations such as The 50 Best Viral Videos of 2012 and YouTube Rewind 2012 Every now and then, a marketer seems to hit the jackpot by creating their own viral phenomenon. Viral videos are meant to be 100% entertaining.

Viral Marketing 50

Viral Marketing Narrowcasting Video Marketing Youtube 50

Vidyard

JANUARY 19, 2015

If your product or service is very niche based, building a video and hoping it goes viral isn’t a winning strategy. This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. Take GE for example ! The only drawback with this concept?

Video Marketing 50

Video Marketing Campaigns Narrowcasting Viral Marketing 50