Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Most savvy marketers would say no. So why don’t more B2B companies use video? Well, one reason is cost. Enter Animoto.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

NuSpark Consulting

JULY 17, 2010

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. Marketing Automation gives you that intelligence.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Customer Experience Matrix

MAY 6, 2010

Summary: Genoo provides a simple Web site, demand generation and social marketing for $199 per month. Genoo offers a small-business-oriented Web marketing system at a small-business-friendly price of $199 per month. Let’s start with the microsites. Each lead can be tagged with multiple lead types.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Market changes: New product categories, such as customer experience optimization or customer engagement platforms , need to be supported with educational content. As markets mature, websites need to evolve. Special-Purpose SEO Tools. backlink analysis.

Paid Content 213

Paid Content CMS Development Design Optimization 213