The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video? Well, one reason is cost.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Users can build HTML emails, Web pages and multi-page microsites. Salespeole working with Salesforce.com can see a list of their leads with priority ratings.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Tags: demand generation marketing automation software selection demand generation. The systems have very low starting prices tailored to low volumes.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

NuSpark Consulting

JULY 17, 2010

Most systems integrate well with SalesForce.com, but also others. Landing pages are microsites that promote specific products/services with call-to-action web forms. Tags: E-Mail Marketing Marketing Automation Marketing Strategy. Those leads may also be routed to specific salespeople. Flexible lead scoring. Getting Ready.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Webbiquity

JULY 10, 2018

Search engine optimization (SEO): Plugins like Yoast SEO and All In One SEO Pack extend the fundamental “search engine friendliness” of WordPress by making it easy to customize meta tags, analyze on-page SEO, and automatically update your XML sitemaps. JotForm does the same, and also integrates to Salesforce.com.

Paid Content 215

Paid Content CMS Development Design Optimization 215

Customer Experience Matrix

MAY 6, 2010

I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites. Each lead can be tagged with multiple lead types. Users pay another $8.50 per sales user per month.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120