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Top 5 Tools & Tech to Personalize at Scale

Televerde

I adore Orange is the New Black , but I never would have found my absolute favorite show (its Australian counterpart) Wentworth, without Netflix’s amazing hyper-personalization feature. Streaming services such as Netflix and Amazon Prime Video gauge what you’re currently binge-watching, then make recommendations based on your preferences.

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Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers

Adobe Experience Cloud Blog

Author: Steven Simoni If you’re a marketer with a Software-as-a-Service (SaaS) provider, you may have found that free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. Through marketing automation. Personalized Web Experience.

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Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

Yesterday’s post touched briefly on what I see as a fundamental transition between database marketing and digital marketing, and in particular on the changes that marketers and their supporting vendors must make to navigate the change successfully. focused on lead generation) than their consumer marketing brethren.

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The Key To The Website Of The Future: Micro-Personalization

PathFactory

This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your Your visitors are all at different stages of their journeys with your brand and products or services when they hit your website.

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Should You Use Customer Data Platform Software (CDP) for Marketing?

Single Grain

Today, businesses are constantly seeking ways to enhance their marketing strategies and drive conversions. One instrumental type of tool that has gained significant attention is Customer Data Platform software. In this post, we will delve into whether using CDP software is beneficial for your business.

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.