Act-On
SEPTEMBER 25, 2023
But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale.
Webbiquity
AUGUST 4, 2020
Presenting results of original research is often a strong draw. But social media, paid advertising, and influencer marketing can also play important roles. A third important element is your presenters. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars).
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Marketing Insider Group
JULY 10, 2023
While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?
Martech
FEBRUARY 3, 2022
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?
Martech
FEBRUARY 9, 2022
Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What kind of marketing automation platform do we need?
Zoominfo
SEPTEMBER 7, 2022
You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. As you go through the buying journey, consider the data components that must be present so it can run smoothly.
SalesIntel
APRIL 17, 2024
In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.
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