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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

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At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

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How ZoomInfo Supercharges Sales: A Step-by-Step Breakdown

Zoominfo

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. Your competitor, using ZoomInfo, did it in five minutes. What’s the difference?

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Are You Tracking These Crucial Marketing KPIs?

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Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. ZoomInfo MarketingOS Finally, ABM with data you can trust. Intent lift.

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Cold Calling vs. Warm Calling: Is Cold Calling Dead?

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Direct mail. Though it may seem like an outdated method given the current technology, direct mail campaigns are still incredibly effective. Consider these statistics: The response rate for direct mail is 5.1% 66% of people have bought something because of direct mail ( source ). appeared first on ZoomInfo Blog.

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Leads Generation Ideas for Trade Shows & Corporate Events

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Enterprise, mid-market, or startup/small business? You can use paid social ads, email drips, phone calls, and sometimes even direct mail to make sure. Start by looking for patterns among your best customers: Industry : Which industry or industries do you usually sell to? Target event leads with social ads. This is an easy win.

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Lead Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Enterprise, mid-market, or startup/small business? You can use paid social ads, email drips, phone calls, and sometimes even direct mail to make sure. Start by looking for patterns among your best customers: Industry : Which industry or industries do you usually sell to? Target event leads with social ads. This is an easy win.

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The Ultimate List of Marketing Podcasts

Zoominfo

This podcast is for entrepreneurs, small business owners, or even start-ups that want inspiration, and actionable marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. The post The Ultimate List of Marketing Podcasts appeared first on ZoomInfo Blog. Listen here.