Moz

NOVEMBER 12, 2019

Awareness This is where a customer first discovers you exist and starts to form an opinion about you based on what they see. It local word-of-mouth queries between potential customers and their friends and family. Do a little PR or news-making and ask articles to link to your site. Mapping a sales funnel. ? ?.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Planning Ad Building 48

Canadian Marketing Association

FEBRUARY 11, 2016

A popular approach, also described in David Meerman Scott’s “New Rules of Marketing & PR”, is to think of your audience in terms of a persona which includes: fictional name (e.g. website, word of mouth, user groups, magazines, etc.). This enables us to build and extend trust and loyalty. title/role.

Business 48

Business Tips Word of Mouth Content 48

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. I, for one, will be encouraging my clients to spend time at JaneNation.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. So in my opinion it is more the live experience which will help to sell and share. Authenticity and customer testimonials build loyalty and advocacy. That’s just a brochure in 140 characters. Instead, let your customers in on the secret. Im Jay Baer.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Sore spot with us PR types.) Sore spot with us PR types.) population. link] Sean Williams Jay – I want to spend a bit more time reading & digesting this. link] Russ Henneberry Wow.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 10, 2010

Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Those are just my personal opinions.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. Sadly, it isn't and it's a much harder sell to big brands in my opinion (“What, we really have to communicate with our customers?&# ). It builds brand loyalty like a gym membership. (I'm

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Are people empowered to share their opinions? * Are people empowered to share their opinions? * Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JULY 14, 2010

Earlier today I commented on a somewhat counter opinion to yours that you might find interesting. link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Single Grain

FEBRUARY 26, 2020

76% of consumers trust a stranger’s opinion on the Internet just as much as a personal recommendation from friends and family! Social proof is a psychological phenomenon that causes us to be naturally inclined to trust other people’s opinions and let this influence our behavior. What is social proof? Ratings, Reviews and Testimonials.

Marketing Websites 136

Marketing Websites Ad Building Case Studies Word of Mouth 136

Scoop.it

NOVEMBER 12, 2020

Over a decade ago, your reputation was mostly built through real-world word of mouth. Here’s a taster of how people shape their opinions of brands today. People will share their opinions about you online, good or bad, whether you want them to or not. Now, it’s also influenced by: News websites. Review websites.

Work Management 88

Work Management Marketing Management Business Paid Search Agency 88

Convince & Convert

FEBRUARY 25, 2010

If you create great marketing, communications, and pr but do not helpfully engage with your clients, you actually do yourself a disservice. Seems backwards if you're trying to build loyalty. Check out this article [link] #thinkgeek #geeknet kahuna7 WOW, Jay, Susan is awesome! Great guest post. Similar idea. Your post is helpful.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 27, 2012

In many ways, Net Promoter was completely analogist to that, when it came to the whole area of customer loyalty and customer experience. What it came out was that ultimately, recommendation of a brand is the most important way to which to look at somebody’s level of loyalty. They’re sharing an opinion with others.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Convince & Convert

APRIL 8, 2010

A bigger limitation, in my opinion, is the inability to connect a mouse (USB or wireless). A bigger limitation, in my opinion, is the inability to connect a mouse (USB or wireless). In terms of it being a poor device for content creation, I'm still on the fence. Im Jay Baer.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

MARCH 16, 2010

And whereas Facebook is the site du jour for posting personal pics and other gobbledy-gook, Twitter is, in my opinion, a better mobile tool for getting/giving information. expected this blog post to be a Twitter bashing post, instead it was insightful and in my humble opinion, completely on the money! Im Jay Baer.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Online Marketing Institute

OCTOBER 1, 2010

As a result any company who puts a 'Follow me on twitter" and links away without getting return traffic from those social networks is doing it without a clear vision --at least in my opinion. Using basic online gamification solutions you can drive participation, engagement, loyalty and revenue.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. But, we did talk about the impact of geo-tagging on reviews, and whether the fact that someone has actually been to a location recently should influence your perception of their opinion.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Hubspot

MAY 15, 2013

Marketers were taught to load as many gobbledygook words like “unique” and “first ever” and “launch” into headlines and then charm, cajole, and convince reporters to tell their story in a positive way using a combination of press releases, pitch documents, and phone calls. They’ll thank you, and your marketing budget will too.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Perception of all ideas being leveled and equal, diminishing the power of the opinion of the highest paid executives opinion or the opinion of an “expert&# and 2.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. I see Twitter for branding working in only the rarest of examples.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. This, however, is not (in my humble opinion) the “big opportunity&# that the Web (and its social media) provides us with. These winning strategies key on usefulness and value-creation. Im Jay Baer.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119