Vision6

AUGUST 23, 2021

With an average open rate of around 94% in Australia, SMS puts your messaging right where your audience is looking. Vanity metrics like email opens may not be the best to focus on, particularly with Apple Mail’s recent updates to privacy protection. Want to take your campaigns to the next level?

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Martech

SEPTEMBER 22, 2021

As adoption grows, this NFT segment of brand love and loyalty will shift demos. Chris suggested, in these early stages, that there is also a data advantage for brands to use loyalty programs with NFTs because they wouldn’t be sharing customer data with third parties or relying on them for their data. Read more here. Read more here.

Marketing Automation Services 114

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 114

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. Sobeys’ strategy is to approach the sales funnel as one connected experience, with every interaction helping build customer loyalty. “At

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Porch Group Media

OCTOBER 25, 2021

Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay. 1) Redefine Your Metrics.

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Litmus

MARCH 10, 2022

Privacy trends impacting email performance and analytics. As a result of current privacy updates, like Apple Mail Privacy Protection , for example, about 43% of marketers are changing how they measure email performance. Create individualized email experiences at scale. Learn more.

Email Marketing 78

Email Marketing Trends Privacy Protection Multi-Channel 78

Litmus

AUGUST 9, 2022

Plus, with open rates becoming less of a reliable metric due to Apple’s Mail Privacy Protection (MPP), email marketers should be thinking about other ways to measure success—and that means shifting focus to engagement metrics. Create individualized email experiences at scale. Learn more. Example: MatchesFashion.

Email Marketing 68

Email Marketing Social Marketing Privacy Protection Banners 68

Salesforce Marketing Cloud

APRIL 15, 2024

Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success. How should you consider email open metrics? While Apple MPP and caching make an open-rate-only strategy unreliable, it’s still a huge piece of the puzzle.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121