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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways. This one’s a given.

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Regain Customer Loyalty With Content — an Interview With Jay Baer

ClearVoice

Yet, the majority of content marketers are forgetting about one of the most important stages… the fourth. What about the importance of customer loyalty? 2020 has caused unprecedented shifts in how we market products and services through content. An interview with Jay Baer on creating customer loyalty through content.

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3 kinds of data to optimize digital events

Martech

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.)

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Audience engagement: What it is and tips to improve it

Sprout Social

It’s not possible to have a successful digital marketing strategy or social media strategy without it. Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term.

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The Power of Video Marketing in B2B

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

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The Power of Panel Webinars — The Road to Webinar World 2019 (1 of 8)

Heinz Marketing

By Joshua Baez , Engagement Manager at Heinz Marketing. So much of what constitutes sales and marketing today is noise, and while noise may keep prospects busy sifting between what’s important and what’s not, it doesn’t do much to tip the marketing scales in your favor. Clearly, webinars possess a lot of value.