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Five Ways to “Get Real” With B-to-B Social Media

Biznology

First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Post regular status updates in the micro-blog area LinkedIn provides. What you want to do is get out of the hype, get real, and get results.

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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. In the last few years, B2B loyalty marketing has benefited from the arrival of new tools that support the goal of deepening relationships with business buyers. These tools are taking loyalty programs to a new level of interactivity, real-time feedback and social interaction, with some promising early results.

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What makes an effective knowledge worker? (Gurteen Knowledge)

Buzz Marketing for Technology

Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. Will Facebook displace LinkedIn as "the social network for business"? Services I offer.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Cold calling is replaced by useful content and tools that help people find them and contact them for more information.

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What is Work Literacy?

Buzz Marketing for Technology

Karrer and Michele Martin have just launched Work Literacy , which is: "a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work." Wikipedia. (4). LinkedIn's cute outage page.

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session? Find cool web-based tools for all of these purposes and more here in some of the best tools and reviews of the past year.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather you met in brief, heard speak, or know through another connection.