The Marketing Book Podcast: “Overdeliver” by Brian Kurtz
The Forward Observer
JANUARY 19, 2024
Kurtz takes you inside the craft to help you use all the tools at your disposal–from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing, and more–so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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