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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Kurtz takes you inside the craft to help you use all the tools at your disposal–from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing, and more–so you can succeed wildly, exceed all your expectations, and overdeliver every time.

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn.

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AI in marketing: 7 areas where it shines and struggles

Martech

Parlor tricks like my haiku question are cool, especially on Linkedin. Despite what you may see and hear in conferences and Linkedin posts, AI still has a long way to go. Surfacing insights Tools like Google Analytics are using AI to surface insights from your data. Here’s what I got back.

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Still, using both tools to get two perspectives doesn’t hurt.

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An Open Letter to Jimmy Wales

Webbiquity

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. It’s a phenomenally time-saving research tool. The Wikipedia cabal. However, a few changes really need to be made. Call off the dogs. The Priesthood.

Wikipedia 100
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How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

In addition, Google also shows a Knowledge panel on the top right-hand side of the page (referencing the Wikipedia definition) and “People also ask” questions at the bottom of organic results. I would love to read your perspective via comments below or on Twitter or LinkedIn.