Valasys

OCTOBER 31, 2019

Marketers need to explore their operative niches & need to figure out the right set of personas to be targeted. Furthermore, existing customers also serve as brand advocates & leverage Word-of-Mouth Marketing (WOMM) which brings additional traffic on the website. The above tips can help drive fruitful results.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

DECEMBER 16, 2019

Audiences can be targeted based on their demographic, firmographic, technographic & psychographic insights as well on the basis of their past buying-behaviors & research habits. Marketers can start experimenting with alternative forms of low-risk CTRs & can launch different formats for sneak peeking at the pricing part.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

SEPTEMBER 6, 2019

Also, while defining their Twitter KPIs, the marketers should keep in mind that their KPIs align their business objectives as follows: For an e-commerce company conversion, KPIs are of vital importance For a company trying to drive brand awareness as a brick & mortar retailer, Retweets might be vital KPIs.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Circle Studio

OCTOBER 12, 2017

We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences. E.g. testing two versions of a landing page or email and choosing the version that leads to more conversions. Learn More About Lead Generation. Learn More about A/B Testing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Valasys

FEBRUARY 17, 2020

Marketers need to research their target audience & understand who will be consuming their content. The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

SEPTEMBER 20, 2019

Some of the major ways viral content can help B2B businesses bolster include the following: It increases the Organic Influx of website traffic & helps marketers in reaching to a new audience. Highly qualified leads can be generated using a viral content strategy.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. the subject-line & the body of each email that is being sent to the leads.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45