ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

The Point

JANUARY 24, 2013

Key to designing an effective lead nurturing program is taking stock of your current lead management process. Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing.

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

ViewPoint

JUNE 18, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. All real salespeople love sales leads and don’t ever believe anyone who tells you differently. A failure of lead generation and marketing.

Sales Leads 120

Sales Leads Sales Qualified Leads Lead Scoring Lead Ranking 120

ANNUITAS

APRIL 26, 2011

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. So what are these myths?

Lead Management 100

Lead Management Work Management Marketing Management Lead Scoring 100

The Point

JANUARY 14, 2014

In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

Biznology

OCTOBER 28, 2015

Comparing your cost per closed lead to your Allowable Cost per Lead: A hypothetical example. Average cost to qualify an inquiry (lead management costs / inquiries per year). $50. Lead qualification rate. Cost of qualified lead (cost per lead / qualification rate). Like this post?

Sales Qualified Leads 80

Sales Qualified Leads Cost per Lead Sales Leads Leads 80

ViewPoint

JANUARY 22, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Alice is the marketing manager of a medical device company. Cindy is the sales manager. The company was more profitable.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Leads Leads 120

Adobe Experience Cloud Blog

JANUARY 27, 2011

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. At SLMA, Jim Obermayer focuses on proving the return on investment of marketing activities and managing sales leads, and the value of managing those sales leads.

Lead Management 48

Lead Management Sales Leads Lead Scoring Lead Ranking 48

ViewPoint

DECEMBER 15, 2017

Our own Kimmy Netterville made the Sales Lead Management Association’s “Most Inspiring” list of 40 outstanding individuals in our industry, announced today. Kimmy was recognized in the category People in Lead Generation Companies for her many contributions in the last decade-plus helping PointClear clients as Program Director.

PointClear 0

PointClear Lead Scoring Lead Ranking Sales Qualified Leads 0

ViewPoint

NOVEMBER 8, 2017

This article does a good job of explaining the importance of the ULD—assuring everyone is on the same page and working toward the same end—and covers additional ground (“How to do lead management that improves conversion”). Lead nurture programs done well triples your B2B sales lead generation marketing ROI.

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

Marketing Insider Group

AUGUST 14, 2017

Have you intentionally managed and optimized your sales lead routing and assignment process? If not, you could be leaking sales, marketing ROI and not realize it. The post How to Improve Lead Routing to Skyrocket Sales Results appeared first on Marketing Insider Group. Let me explain.

Marketing Qualified Leads 142

Marketing Qualified Leads Leads Lead B2B Sales 142

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. Think sales, leads, pipeline.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Biznology

MAY 24, 2018

This subject came up for me as I was interviewed by Jim Obermayer of the Sales Lead Management Association recently on Five Lessons in Business and Life. So, you need to focus on marketing efforts designed to deliver a demonstrable ROI. These are tips that I wish someone had shared with me years ago. Like this post?

Tips 190

Tips Landing Pages Case Study Case Studies 190

ViewPoint

MARCH 19, 2018

Using digital analytics data, companies can optimize the customer experience on their websites, mobile sites, and mobile apps, and also their marketing ROI , content offerings, and overall business performance.”. I have no axe to grind on this subject, but I do know that: Talking about ROI isn’t enough. Does Marketing Own the Pipeline?

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Conversica

APRIL 18, 2019

Our customers BombBomb (video email software), Spring Venture Group (insurance), The Faulkner Organization (auto dealership group), The Los Angeles Film School (higher education), QuoteWizard (insurance lead provider), and others are using Conversica virtual sales assistant to get better ROI from their email leads.

Sales Qualified Leads 40

Sales Qualified Leads ROI Leads Lead 40

Biznology

JANUARY 3, 2014

The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association , on his Internet radio show. Our conversation got me thinking: Why is the holy grail of marketing ROI so tough to achieve in business markets?

Multi-Touch Attribution 80

Multi-Touch Attribution ROI Cost per Acquisition B2B Marketing 80

The Point

AUGUST 22, 2014

Earlier this month, I was interviewed by James Obermayer of the Sales Lead Management Association (SLMA) as we discussed how companies can decide when marketing automation is a fit for their organization, and how best to take the plunge. That interview is now available as a free podcast. You can access the full podcast here.

Marketing Automation Services 100

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 100

Webbiquity

APRIL 18, 2024

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. By continually testing and optimizing your emails, you can improve engagement, increase conversions, and maximize your ROI.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

ViewPoint

AUGUST 11, 2015

Managing demand – lead management is getting more attention because of the explosion of vendors now saying they’re in the business of lead management. But we all know that the granddaddy of modern lead management originated with CRM and all other programs and services can be attributed to the CRM family tree.

Work Management 120

Work Management Marketing Management Wiki ROI 120

ViewPoint

JULY 24, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. More specifically, tell me how you manage your sales leads and I can tell how successful you will be in marketing.

Marketing Management 120

Marketing Management Validation Budget Programs Fulfillment 120

SalesGrape

OCTOBER 6, 2023

In the competitive world of medical device sales, lead generation is a crucial aspect of success. With advancements in technology, medical device telemarketing has become an effective strategy to reach potential customers and generate leads.

Telemarketing 52

Telemarketing Lead Generation Sales Qualified Leads Generation 52

Adobe Experience Cloud Blog

JULY 7, 2011

Also, marketers need to evaluate which techniques are producing the highest quality sales leads so they will know where to continue panning. Start by evaluating lead generation sources to ensure you’re looking for gold in the right place. Or you might simply be allocating your budget in a less-than-optimal way.

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 48

ViewPoint

AUGUST 21, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Marketing creates demand, finding interested people and companies, and gives these leads to Sales; 75% of which are ignored.

Work Management 120

Work Management Marketing Automation Services Marketing Management Wikipedia 120

markempa

JULY 10, 2006

« BeTuitive Publishing Book Review | Main | How Podcasts Impact B2B Purchase Decisions » Sales Leads Are Too Valuable For Sales People Alone David Meerman Scotts blog post, " Sales Leads Are too Valuable for Sales People ," is worth a read. Every salesperson loves leads.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

AUGUST 16, 2006

There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

Full Circle Insights

JANUARY 16, 2024

When both your sales and marketing teams measure their efforts in Salesforce, your CEO is equipped with one source of truth for all revenue development channels. Proving ROI is essential to making the case that your marketing is effective and equips your CEO with the data to defend your marketing spend. 3: Funnel Volume What is it?

Full Circle Insights 52

Full Circle Insights Top of Funnel Marketing Attribution Work Management 52

ViewPoint

FEBRUARY 28, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. ” Or the CFO will say, “I can’t support your new budget for the coming year until you can prove the ROI for last year’s spending.”

Budget Programs 120

Budget Programs Work Management ROI Blogger 120

ViewPoint

APRIL 21, 2015

This is easily adapted to, "Well, there are some things a salesman just can''t run away from, and that''s sales lead follow-up." Sorry, I can’t prove the ROI because salespeople won’t follow up." Sorry, but setting up a campaign and measuring ROI takes time.". It''s even harder when you don’t follow up a sales lead.".

Sales Qualified Leads 120

Sales Qualified Leads B2B Sales Marketing Automation Services Blogger 120

The Point

MARCH 22, 2019

Lead scoring – as a fundamental part of a company’s lead management strategy – has officially fallen out of fashion. An effective, accurate, trusted lead scoring model is a vital cog in a company’s overall lead management process. Faster lead velocity means shorter sales cycles.

Lead Ranking 113

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 113

markempa

MAY 13, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. We all want our ROI, and we want it now!

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 Mac McIntosh, Business-to-Business Sales Lead Expert, presented 10 Best Practices for Lead Generation and Pipeline Acceleration during this lead management event.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

markempa

JANUARY 19, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Cultivate your leads.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Customer Experience Matrix

JANUARY 20, 2009

Back in December, the Sales Lead Management Association and LEADTRACK published a survey on lead management practices that I haven’t previously had time to write about. The survey is still available on the SLMA Web site.) It contained 10 questions, which is about as many as I can easily grasp.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

The Point

JULY 1, 2019

A highly tuned lead scoring program will help ensure that motivated buyers receive the appropriate attention and don’t fall through the proverbial cracks. Sales Alerts. How well does your current lead management process alert reps – be they BDRs or field reps – to high-intent behavior? Conversational Marketing.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

markempa

SEPTEMBER 20, 2005

« Better Sales and Marketing Integration | Main | Telemarketing is the top lead generation tactic » New Cartoon Series Depicts "Sales Lead Hell" Building off my last post, I wanted to share something fun. a new cartoon series by MarketingSherpa called "Sales Lead Hell." Get yours here.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Leads 120

ViewPoint

JANUARY 21, 2014

Which brings me to the topic for this month’s article, which follows up on the December topic entitled: " Taking away a salesperson’s excuses ," in which I wrote about the lack of sales lead follow-up. This month we tackle the issue of Marketing not delivering on an ROI responsibility. Here are some of the justifications.

Work Management 120

Work Management Marketing Management Sales Qualified Leads CRM 120

markempa

MAY 9, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I hope you can make it. Register here. companys focus.

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Lead Generation Lead Nurturing ROI Generation 120