Valasys

SEPTEMBER 30, 2019

BrightTALK launched its buying-intent targeting tool called Intent Leads early in the year 2019 to provide its B2B clients with a full-funnel suite of demand generation & lead generation products. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Smarte

AUGUST 14, 2018

These segments can be cut and combined in a number of different ways using a combination of value, life cycle, demographics, psychographics, industry, company size etc. This could be in the form of the volume of leads generated, conversion rates, average sale value, and the number of new purchases, revenue, and net profit.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

Hubspot

FEBRUARY 1, 2021

Additional organizations to consider are regional, national, and international associations focused on a specific facet of your vertical. On groups related to your vertical, you can post periodically (but not too often) about this amazing event that you’re hosting. Number of leads. Generated revenue. Number of attendees.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Online Marketing Institute

MAY 24, 2009

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. The supposed issue is that you’re selling to a business, so there are no psychographics.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Directive Agency

JUNE 29, 2018

And by keeping relevancy and authority within your vertical to the pages you’re trying to rank, for the keywords you’re trying to rank for, you’re going to see tremendous success. It was so good that we thought, “ Let’s hire an SDR to then follow up with all these leads and we can generate opportunities!

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

markempa

SEPTEMBER 23, 2012

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Psychographics such as values, culture, and internal and external issues that influence their buying decisions. This doesn’t work well for ongoing lead generation.

Buy 120

Buy Ideal Customer Profiles Lead Scoring Lead Ranking 120

Digilant

SEPTEMBER 10, 2020

This streamlined ad buying can be done across desktop, mobile, and video, targeting audiences based on demographics, psychographics, purchase-intent, interests, and more. Performance marketing is a form of digital advertising in which the advertiser only pays when there is a measurable result, such as a click, form fill, or lead generation.

Advertising Agencies 52

Advertising Agencies Planning Paid Search Agency Mobile Advertising 52