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Privacy Changes From Apple Signal Marketing Just Got Harder – And It’s About To Get Worse

Square 2 Marketing

Apple recently began rolling out its new iOS 15 privacy features , including Mail Privacy Protection. This update is a big win for customer privacy, but it may impact your marketing efforts.

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How B2B  Marketers Are Preparing For A Cookieless World

Envy

Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation. This can have a significant impact on B2B PPC campaigns, B2B lead generation, ROAS as well as revenue. What else should you know about boosting ROAS? Enhanced Conversions and Advanced Matching.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

To avoid the danger of incorrectly analyzing email performance, you must have an eye on the whole picture: Our Holistic Email Metrics Matrix shows that the response to an email campaign ripples outward, affecting your: Direct business impact in terms of revenue and leads generated, for example. Lead generation.

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How an Absence of Privacy Shield Certification Could Put your Brand at Risk

NetLine

As a Privacy Shield certified buyer engagement platform , we’re positioned to help marketers better understand the importance of seeking vendors that comply with global privacy protection regulations. But first, let’s get you up to speed on Privacy Shield. What is it. What it says when a vendor doesn’t have it.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world. Pro: $100/month with all the features of the basic plan, advanced analytics, lead generation tools, marketing integration, and space for 1,000 videos.

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6 Marketing Trends to Look Out for in 2022

BenchmarkONE

Consumer Privacy Protections Will Hold the Spotlight . As consumers have become more vocal about their demands for privacy protections, Google announced that they will no longer support cookie tracking as of early 2023. Read on to learn more.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

Download The Lead Generating Website Guide 2nd Edition. Ideally, this has the net effect of increasing a return on effort and producing higher-quality leads. At the same time, this process will have to be counterbalanced with adequate privacy protections. Download The Lead Generating Website Guide 2nd Edition.