Martech

MAY 29, 2024

The new demand gen philosophy If you haven’t been close to the conversation, some great points are being made about the flawed strategies that have come to represent the majority of demand generation: The prevalence of lead gen as the main success metric of marketing efforts, feeding near-term dashboards instead of actual revenue outcomes.

Lead Ranking 130

Lead Ranking Demand Marketing Qualified Leads Lead Gen 130

The Point

APRIL 26, 2018

Lead Generation: targeting these same companies through lead gen channels like content syndication, LinkedIn sponsored updates, and Facebook ads. Lead Scoring: a marketer may know that a lead is the right title, at a target account, and even which Web pages that individual has visited.

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

Outgrow

DECEMBER 8, 2020

How strong is your Facebook game? And, it might look like we are showing off, but this quiz got 156k+ visits and 53k+ leads with a conversion rate of 34%. Try this fun marketing quiz and ace your lead generation game! #11 So, we plug the lead gen form before anyone could answer the digital marketing trivia questions.

Outgrow 105

Outgrow Lead Ranking Lead Scoring Digital Marketing Funnels 105

Smashmouth Marketing

MARCH 19, 2009

Poker, for math geeks, is more of a science than a game, a gamble or an art form. So how does this apply to lead gen/demand gen? What is Lead Equity? Do prospects react differently to different messages or techniques? Blog article Part 3?

Lead Ranking 100

Lead Ranking Lead Scoring Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. So how does this apply to lead gen/demand gen? What is Lead Equity? Do prospects react differently to different messages or techniques? Blog article Part 3?

Lead Ranking 100

Lead Ranking Lead Scoring Leads Lead 100

Strategic-IC

MARCH 3, 2020

So back 20 odd years ago, when we were almost ahead of the game on ethics and data governance. So back 20 odd years ago, when we were almost ahead of the game on ethics and data governance. [DM] I think prior to GDPR, we'd already implemented leading industry programs around data governance. So I think that's quite key.

CMO 14

CMO Account Based Marketing ABM Demand Generation Agencies 14

seo.co

JANUARY 21, 2022

And while it’s easy to play the blame game and point to different individual aspects of a post as being responsible for holding it back, the truth is that it usually comes down to one word: thin. In this sense, an ultimate guide can be a rather lucrative lead gen tool. Though this sounds great in theory, it simply isn’t true.

SEO 124

SEO Lead Scoring Lead Ranking Long Tail Marketing 124