SmartBug Media

FEBRUARY 15, 2021

Make sure to incorporate the following steps into your strategy workshop: Align on goals. Imagine this: You have a pain point (let’s say, determining how to track revenue growth), and you wind up on a landing page that is speaking directly to you. Persona-Based Vertical Strategy. Product-Focused Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

Make sure to incorporate the following steps into your strategy workshop: Align on goals. Imagine this: You have a pain point (let’s say, determining how to track revenue growth), and you wind up on a landing page that is speaking directly to you. Persona-Based Vertical Strategy. Product-Focused Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Tomorrow People

FEBRUARY 2, 2018

Next steps : Start organizing some persona interviews for us and answering any additional questions we have ahead of the targeting workshop. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals. The session: Targeting.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Next steps : Start organizing some persona interviews for us and answering any additional questions we have ahead of the targeting workshop. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals. The session: Targeting.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Buzz Marketing for Technology

JUNE 17, 2015

Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. Let’s face it, these options have been around for fifteen years – your question takes me back to a workshop I did for Siebel systems around then, before they became part of Oracle.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Optinmonster

MAY 20, 2022

Think of it as a stamp in someone’s digital passport that shows they have been to your website or landing page. The retargeting pixel itself is a piece of Javascript code that you add to your website or landing page. The ads shown on Facebook or Instagram vary based on which “stamps” a user has in their passport.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

Outbrain

MAY 20, 2020

So many different verticals can work, due to the nature of the traffic being so diverse with many targeting options available. You can split-test ads and landing pages, experiment with a wide range of products and services — there are so many ways to optimize and make this traffic work! “I’d Download the Free Guide.

CTR 37

CTR CPC Cost Per Click Advertising Funnels 37