Single Grain

FEBRUARY 19, 2020

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. How the algorithm works — and the best way to optimize for it — has been hotly debated for years.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

seo.co

MARCH 25, 2022

If we link to Wikipedia , it’s considered an external link; we’d be passing authority to Wikipedia (not that it needs it), but not passing authority to our own domain. Second, internal links may play a role in increasing your page rankings for specific keywords in search engines. For example, this article is a page at SEO.co.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

QuanticMind

SEPTEMBER 5, 2018

Keyword research is the foundation of pay-per-click advertising. Thus, growing a keyword list is the first step to launching new campaigns or expanding existing ones. If you’re looking for new keywords to target, the following ideas will help you find a variety of potential terms. Using Current PPC Campaigns and a Thesaurus.

Paid Content 40

Paid Content Keywords Research Sales Management 40

Zoominfo

JULY 30, 2018

Prioritize evergreen content: While trends and news can create some major buzz initially, evergreen content continues to provide value far beyond the publish date. To successfully create content that ranks well, you need to use keywords strategically. Keyword research may sound intimidating at first, but fear not!

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

seo.co

OCTOBER 29, 2021

This definition of SEO writing from Ahrefs explains it nicely: SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines. Keyword Research & Content Gap Analysis. Keyword search volume analysis. What does it mean to write for SEO?

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Valasys

FEBRUARY 5, 2020

Britney Muller, the Senior SEO Scientist at Moz advises targeting “ link-intent keywords ”. She elucidates that leveraging the keyword statistics & keyword facts will give marketers an idea to write impeccable pieces of content around link-intent keywords.

SEO 59

SEO Practices Google Branding 59

Directive Agency

NOVEMBER 8, 2018

Step 3: What is the Long-tail Opportunity? . Long tail opportunity refers to “secondary” keywords or words that are correlated to your primary keywords. Moz Keyword Explorer. Long Tail Pro. Tool: Wikipedia. Step 6: What is Trending? . Answer the Public.

SEO 40

SEO Long Tail Marketing Lead Scoring Lead Ranking 40

Webbiquity

DECEMBER 4, 2019

Use Long-Tail Keywords in your Content. If your website has a high DA (Domain Authority) , that will help with your search visibility for keyword phrases of any length. Meanwhile, popular websites like Facebook and Wikipedia have a domain authority of 99. Perfect your On-Page SEO.

Traffic 162

Traffic Long Tail Marketing Marketing Websites Tips 162

Single Grain

JUNE 24, 2021

12 Key SEO Trends That Content Marketers Need to Know. If you're a content marketer who wants your business or your clients' business to stay at the top of the SERPs while offering content that's of value to your readers, you'll need to know these twelve key SEO trends. Use long-tail keywords to answer common audience questions.

SEO 138

SEO Trends Content Marketing SERP 138

Single Grain

MAY 5, 2020

However, optimizing websites with tens of thousands of web pages and keywords can be extremely difficult. And when it comes to keywords: With small business SEO , you usually target long-tail keywords with less competition. With enterprise SEO , you focus on short-tail, highly competitive keywords.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Hubspot

DECEMBER 11, 2015

Below I've detailed step-by-step instructions for conducting keyword research, selecting the right content format, and coming up with more strategic content topics and ideas. 1) Conducting Keyword Research. Aside from long tail and short tail keywords , there are four types of keywords you should know about: Brand phrases.

Relevance 28

Relevance Lead Scoring Lead Ranking Buyer Intent 28

Directive Agency

MAY 9, 2017

Build single keyword ad groups. I am not referring to “Big Data” or saying that you need to spend 30 hours building “dashboards” Instead, I am advocating for great keyword research to understand the needs of your audience as it pertains to the product or service you provide. Keyword research. Time of day.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

QuanticMind

JUNE 6, 2019

More specifically, it’s identifying trends and opportunities based on past performance data in your search engine marketing campaigns, and applying those learnings to drive better results. The big data comes into play heavily when estimating the keyword value from a Revenue-per-Click standpoint. Alright, so what?

Paid Search Agency 40

Paid Search Agency Optimization Work Management SEM 40

Parse.ly

SEPTEMBER 24, 2018

is the only company that has complete visibility across all of the largest platforms, as well as the long tail of smaller sites and apps. The most widely understood knowledge graph has been built up over years by the Wikipedia project, and its related projects, such as Wikidata. That’s what Parse.ly sees; 23M views out of 1.3B

Lead Ranking 70

Lead Ranking First-Mover Advantage Wikipedia Internet Marketing 70