Only B2B

OCTOBER 5, 2021

Consider a situation in which you can extract data from your prospective clients who are searching for a product that is comparable to (or identical to) what you provide. If you utilize intent data correctly, it will provide you with such capacity. How are marketers using intent data to increase revenue?

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Only B2B

APRIL 3, 2024

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

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Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

DealSignal

APRIL 10, 2024

Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

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Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below…. ZoomInfo is Launching Streaming Intent. value to our customers?

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle.

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Intent Data Intent Work Management Marketing Management 62

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives.

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Intent Data Purchase Intent Purchase Intent 100

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. Do You Want Intent Data with That? The post Do You Want Intent Data with That?

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Intent Data Demand Generation Agencies Intent Paid Social Agency 149

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. 73 percent say intent accelerated their pipeline. What Is Intent Data in Marketing?

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Intent Data Work Management Intent Marketing Management 98

NetLine

MARCH 6, 2024

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. The first step to identifying your target accounts using intent data is to define your Ideal Customer Profile (ICP).

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Ideal Customer Profiles Intent Data Buyer Need Intent 52

Only B2B

SEPTEMBER 21, 2021

On the other hand, only a few marketers and salespeople understand how to use data effectively and to fully use the huge array of customer insights it provides. Thus, in today’s world, Intent Data is one of the most crucial pieces of data for driving sales and marketing insights. What Is Intent Data?

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Intent Data Intent Paid Search Agency Top of Funnel 114

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

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Intent Data Intent Marketing AI Lead Ranking 117

LeanData

JULY 6, 2022

The bottom line is better data empowers you to reach your growth objectives more efficiently, freeing up your scarce resources to fuel even greater scale. . Two important considerations in bettering your revenue team’s data are data enrichment and account intent data. What is B2B data enrichment?

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Intent Data Intent Ideal Customer Profiles Enterprise Management 98

NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? However, most of the data trail that is left by B2B buyers isn’t relevant.

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Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Intent data offers much better predictive capabilities than standard firmographic filters (like industry , headcount , location or revenue ). Intent data is powerful. There’s no doubt about it.

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Intent Data Intent Ideal Customer Profiles Intent Signal 78

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

RDIGS

MAY 25, 2023

B2B intent data is a highly effective tool that can aid in achieving your ROI objectives. B2B intent data is a valuable resource that provides insights into the activities and behaviors of your target audience. This information can be leveraged to gain a deeper understanding of their interests, needs, and intentions.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Intent ROI 52

Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. So, how can a data-driven marketing plan function in the absence of user-specific data? That’s where AI-derived Intent Data comes in. What is Intent Data?

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Intent Data Marketing AI Analysis Intent 52

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent should be a compass for your content strategy, not a map.

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Intent Data Intent Marketing & Strategy Psychographics 82

SalesIntel

JANUARY 21, 2022

.” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? What is Intent Data in a Nutshell? Know Your Potential Customer’s Intent.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Content4Demand

JANUARY 7, 2021

One tactic receiving attention in this quest is intent data. Here, we’ll talk about what intent data is, why it can be a game changer for your marketing strategy and how to start incorporating it into your marketing efforts. What Is Intent Data? Why Intent Data Is Important.

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Intent Data Top of Funnel Intent Webinar Metrics 86

Inbox Insight

DECEMBER 16, 2020

We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. Here are the 5 types of intent data that you need to be focusing on if you want your campaigns to bring back greater results. Search intent. Browsing intent. What is it?

Intent Data 98

Intent Data Demand Generation Agencies Demand Generation Intent 98

PureB2B

MAY 20, 2022

Unless you’ve been living under a rock, you know that intent data has become the veritable belle of the marketing ball over the last few years. So much so, in fact, that it’s the fastest-growing data category across the B2B market, with 92% of companies reporting using intent data ?in What is Intent Data?

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Intent Data Intent Work Management Marketing Management 62

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

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Intent Data Top of Funnel Intent Lead Ranking 78

DealSignal

MAY 15, 2022

How Does Intent Data Differ from Web Tracking Data? Although similar, web tracking data should not be confused with intent data – intent data is aggregated across tens of thousands of websites. With intent data, you can. What Is Intent Data?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

TrustRadius Marketing

OCTOBER 3, 2022

Intent data helps brands better understand and reach their audiences, and different types of intent data call for different approaches and drive different results. One relatively new type, second-party intent data, is a company’s first-party data monetized. . What makes downstream intent data unique?

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Intent Data Intent Top of Funnel Ideal Customer Profiles 52

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

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Intent Data Intent Intent Leads Intent Signal 52

PureB2B

JUNE 13, 2022

For B2B businesses especially, the category of intent data has emerged as an indispensable asset to strategic prospecting and lead generation, which helps scale sales efforts across the board. But how do today’s B2B companies get their hands on such valuable intent data? Intent Data Sourcing Insights.

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Intent Data Intent Ideal Customer Profiles B2B 62

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Given that, if your competitor doesn’t already use the Intent Data, they might soon start using it.

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Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

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Intent Data Intent Marketing AI Marketing Analytics Tools 52

PureB2B

MAY 2, 2022

Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. How to Measure ROI from Intent Data.

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Intent Data Intent ROI B2B Marketing 62

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

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Buyer Intent Intent Data Intent Budget Programs 100

SmartBug Media

APRIL 4, 2022

Keep reading to learn about the top intent data providers and how you can use them to land high-quality leads. What Is Intent Data? If you’re unfamiliar with intent data , you’ll soon realize how critical it can be to growing your marketing efforts and sales pipeline. You can read the full use case here.

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Intent Data Intent DemandBase Account Based Marketing 98

PureB2B

APRIL 14, 2020

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Prioritize Activities with Intent Scores. Tools like email marketing benefit greatly from this strategy.

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Demand Generation Intent Data Demand Generation Agencies Intent 76

Leadspace

SEPTEMBER 16, 2022

If you work in sales or marketing, there probably hasn’t been a day where you have not heard about implementing or operationalizing intent data to target and engage your prospects effectively. But what is Intent data? This insight often correlates to potential intent to take a specific action.

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Intent Data Intent Lead Ranking Marketing Automation Services 62