Intent Signal Marketing Analytics Tools Outreach Zoominfo 
Zoominfo
JULY 5, 2023
Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training.
Zoominfo
JUNE 12, 2023
Last week, ZoomInfo co-hosted an event with Bain & Co. Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. at Forrester’s B2B Summit North America. But times have changed.
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SalesIntel
OCTOBER 23, 2023
Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.
Zoominfo
SEPTEMBER 22, 2023
At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. ZoomInfo MarketingOS Finally, ABM with data you can trust.
Zoominfo
MAY 23, 2023
But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor.
Martech
JANUARY 29, 2024
Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple. Contradiction? Let’s explore.
Zoominfo
MARCH 29, 2023
Cross-Functional Alignment Your go-to-market strategy depends on alignment. But it’s still frustratingly common for marketers and salespeople to have different goals, operate in silos, create inconsistent messaging, and draw conclusions from disparate data. Your internal structure should enable this type of instant outreach.
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