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I’m Thinking Of… Sales Intelligence With Heidi Bamburg

Engagio

As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. You don’t need InsideView to sell. You need InsideView sales intelligence to win.” – Heidi Baumburg. Today’s guest: Heidi Bamburg.

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How to Seize the Elusive Goal of Marketing and Sales Alignment

Vision Edge Marketing

And according to a study by InsideView, alignment matters. Recommendations range from improving the lines of communication to creating service level agreements, being more buyer centric, and promoting education. higher levels of sales and marketing alignment than other companies.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

But no one knows how best to use it, which has led to a wide range of offerings under the social media label. InsideView is gaining the most attention for this at the moment. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Social media is this month’s Trend of the Year.

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“It’s about delivering value to your customers”

LeanData

My head spins half the time just trying to keep track of what’s out there,” added Joe Lucas, the director of marketing technology at InsideView. What, he asked four leading CEOs, do they think about the onslaught of tools, products and solutions that are flooding the marketplace? “My We use 36 different apps to help our business – 36!,”

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Email Lists: Should You Rent or Buy?

The Point

Most list rentals make available a wide range of select criteria, enabling you to target prospects by job title, company size, etc. Most rented lists are “opt-in,” at least in the sense that the persons on that list have given their permission to the list owner to receive information from third party advertisers (that’s you.)

De-duping 100
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“It’s about delivering value to your customers”

LeanData

My head spins half the time just trying to keep track of what’s out there,” added Joe Lucas, the director of marketing technology at InsideView. What, he asked four leading CEOs, do they think about the onslaught of tools, products and solutions that are flooding the marketplace? “My We use 36 different apps to help our business – 36!,”

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“It’s about delivering value to your customers”

LeanData

My head spins half the time just trying to keep track of what’s out there,” added Joe Lucas, the director of marketing technology at InsideView. What, he asked four leading CEOs, do they think about the onslaught of tools, products and solutions that are flooding the marketplace? “My We use 36 different apps to help our business – 36!,”