Unbounce

JULY 5, 2023

Both Netflix and Google have collected boatloads of data from the millions of people using their products. Netflix keeps tabs on what you watch and how you rate it, then based on all the information it’s accumulated, it’s able to make predictive recommendations (usually darned good ones) on what it thinks you might like.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Convert

MARCH 10, 2022

Google Optimize homepage ( source ). Optimize is Google’s free web experimentation and optimization tool. Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). Both are part of the Google Marketing Platform. Best Google Optimize Features.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

SmartBug Media

JULY 13, 2023

As the digital marketing landscape evolves, you need new strategies to acquire new leads and get consultation requests from potential clients. Without these requests, you could be at risk of losing relevance in the market. After all, this is the bread and butter of your business. This is where conversion rate optimization comes in.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Brightedge

APRIL 24, 2020

To help answer the questions our community has been asking about the importance of SEO and digital marketing, we put together a series of topics that benefit a wide range of industries and explored solutions for each. With the rise in online traffic over the last few weeks , we expect your SEO efforts now will pay off down the road.

Top of Funnel 75

Top of Funnel Planning Work Management Marketing Management 75

Outbrain

NOVEMBER 9, 2020

An increase in competition poses a problem for businesses trying to retain their market share and new entrants looking to capture market share. You will invest a lot of time and money driving traffic and fresh leads to your website. You can run A/B or multivariate tests to see what version of a page performs the best.

Paid Content 48

Paid Content Marketing AI Multivariate analysis Mobile Advertising 48

Hubspot

FEBRUARY 17, 2016

Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. Price: Free! Sounds cool, right?

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

Hubspot

NOVEMBER 18, 2020

Google Analytics – Tracking inbound leads generated through social media will quickly pinpoint which social platforms perform best for your business, as well as what is the most effective messaging and images for your audience. Engaging, polished, and informative videos are powerful lead generation tools. Image source: Animaker.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Convert

SEPTEMBER 8, 2021

You have good traffic, you’re seeing great results and now you want to run far more tests and get that data asap. Or better still, how can you run more tests and get more information during the same time period? That’s where multivariate testing comes in. What Is Multivariate Testing? When to Use Multivariate Testing?

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Outgrow

APRIL 12, 2021

Marketers often tend to copy the most popular CRO strategies that have proven to deliver for other businesses. Quantitative data analysis. Quantitative data analysis helps you understand how your visitors are reacting to your site or landing page. Tools like Google Analytics, Adobe Analytics , etc.

Conversion Rate 52

Conversion Rate Multivariate analysis Process Optimization 52

Convert

OCTOBER 2, 2020

A/B Testing is an experiment that compares two or more versions of a specific marketing asset to determine the best performer. Traffic is split at random so that one group sees version A while the other sees version B. Statistical analysis is used to determine the winner of each test. Multivariable Testing (MVT).

Multivariate analysis 93

Multivariate analysis Peer-to-peer Statistics Top of Funnel 93

Convert

AUGUST 18, 2021

Maybe it’s your first tool or maybe you’re in the market for a new one, but the key point is this: You’re looking to get a tool that will serve your needs NOW, while also being able to grow with your needs and experimentation goals as they change over time so you won’t need to upgrade for a while after this. What is the future of CRO?

Privacy 95

Privacy A/B testing Pricing Price 95

Convert

JUNE 2, 2022

Convert provides some great tools for both pre- and post-segmentation, so you can optimize your prices, better understand your audience, receive a greater ROI, identify even the most subtle issues that may be causing problems for your site, and draw more informed conclusions overall. Is it possible that there is a flaw?

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

Convert

SEPTEMBER 22, 2021

Maybe you’re getting great traffic but people are not buying like they used to? It’s not about more traffic, it’s about being better with the traffic you get! It may not seem like much, but as your traffic scales up, you’re now making far more sales for every visitor to that page. A multivariate test or an A/B test?

A/B testing 95

A/B testing Budget Programs Paid Search Agency Tools 95

Convert

MARCH 9, 2023

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. It is factual information presented in a very clear way.”

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Convert

MARCH 9, 2023

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. It is factual information presented in a very clear way.”

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? You can learn to make your marketing far more effective by improving it with A/B testing! Send emails ?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Hubspot

FEBRUARY 26, 2018

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. This is a process called multivariate testing.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Convert

MARCH 13, 2024

The simplicity extends into its machine learning functions to help large-traffic sites run more sophisticated personalization and data tracking. AI roadmap: AB Tasty uses AI to automate parts of the optimization workflow and help with personalization and analytics. Consciousness quotient (CQ): Found no information on this.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Hubspot

MAY 17, 2016

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. This is a process called multivariate testing.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. An increase in your traffic right now yields a revenue boost.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. An increase in your traffic right now yields a revenue boost.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

AUGUST 25, 2021

So, the attitude towards the data analysis that informs your hypothesis should be that of business growth. Integrations are the backbone of creating an interconnected stack of teamed-up tools to supercharge your A/B testing, marketing, or conversion rate optimization efforts. That’s where to start.

Work Management 98

Work Management Budget Programs Optimization Marketing Management 98

Convert

JULY 18, 2022

Did you know there are over 50 A/B testing tools on the market? How do you narrow down ‘the one’ from all the tools on the market? Do You Have Enough Traffic to Test? A/B testing doesn’t work for low-traffic websites. Yes, that many. With so many options available, how do you know which one will fit your needs in 2023?

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

Convert

DECEMBER 8, 2023

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. Do You Have Enough Traffic to Test? And that number is only growing.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Unbounce

OCTOBER 1, 2018

Conversion optimization (CRO) is one of the most impactful things you can do as a marketer. I mean, bringing traffic to a website is important (because without traffic you’re designing for an audience of crickets). However, as with many marketing disciplines, conversion optimization is constantly misunderstood.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96