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Email marketing strategy: A marketer’s guide

Martech

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Permission means that the recipient has given you explicit and informed consent to send messages to them. A valid email address is one of the most valuable pieces of information you can receive from your customers.

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. Pretending your teams are not using AI is not an option. How AI is affecting workers and companies is nuanced and requires high-level thinking. This list of considerations applies to all AI tools.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

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Data Masking? 4 Best Practices to Get Started

Salesforce Marketing Cloud

Phishing, ransomware, and denial of service (DOS) attacks are some of the common ways cybercriminals lure and attack their victims, and are all top concerns for IT executives. Protect your most sensitive data Keep all of your information in one place, and choose how to mask the data you need secured. Let’s find out how.

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Email Debrief: Marketing and Design Trends

Litmus

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

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Learn Cybersecurity Skills on Trailhead

Salesforce Marketing Cloud

The rise of AI has only made the need for cybersecurity more pressing. One of the most significant risks to information security is often considered to be human beings. This includes knowledge of the regulatory and ethical aspects of AI and how AI impacts policies, business strategy, data governance, and privacy.