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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Over time, they need to fine-tune their strategies to adapt to the evolving requirements of the customers and the dynamics of the competition and the industry.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? Generate leads.

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The Right Time, at the Right Price: Applying Revenue Management Principles to PPC Advertising

QuanticMind

It’s no secret that PPC advertising is a highly crowded and competitive space. For online advertisers and marketers, that means honing and refining pricing around anticipated and sometimes dramatic spikes in demand and dips in supply that yield the strongest results and highest ROI for your PPC campaigns.

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4 Fundamental Ways to Drive More Traffic to Your Firm’s Website

Circle Studio

By implementing just a few fundamental tactics and committing to them with consistency, you’ll start to see results. If Google can’t find your website, then neither will anyone else! Website traffic doesn’t always have to come from unknown visitors—getting leads and customers back to your website should also be a priority.

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Top 10 PPC Trends for 2020

Valasys

Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution. The PPC trends 2020: Gearing Up for the New Dawn in Digital Marketing. PPC requires time & patience once executed.

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25 Must-Read B2B Marketing Blog Posts

Adobe Experience Cloud Blog

3 Principles of Effective Communication - In this ProBlogger post, Darren Rowse shares insight on the 3 things B2B marketers must do in order to communicate with customers: Give them a message, make them care and give them a way to remember it. Is there a breakdown in your lead nurturing process?

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Content Marketing vs. Digital Marketing – What’s the Difference?

ClearVoice

Let’s elaborate content marketing vs. digital marketing, and how these interwoven marketing topics work hand-in-hand to improve your brand’s share of voice, conversions, and customer retention. It encompasses both paid and organic digital tactics — with the same goal of attracting, converting, and retaining customers.