Content Standard

OCTOBER 25, 2014

Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release. The company considers the studio to be a way to further its focus on next-generation travelers through original content marketing.

Microsite 40

Microsite Television marketing Content Social Networks 40

Contently

MARCH 21, 2017

Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. Budweiser sorted through the user-generated clips for the most impressive goal, which was then analyzed by sportscasters through a partnership with Sky Sports.

Branding 120

Branding Brand Identity Advertising Agencies Mobile Advertising 120

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

Social Media 80

Social Media Social Marketing Media Planning 80

Content Marketing Institute

JANUARY 12, 2018

In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed. In B2B, the entire lead generation strategy centers on customized content interactions that build trust over a long and complex buying journey. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Martech

OCTOBER 4, 2022

When that’s the case, organizers enable sponsors to create a branded microsite where attendees can gather information about the sponsors’ offerings and provide those businesses with intent data to facilitate an effective follow-up. Data collection, analysis and activation.

Enterprise Management 110

Enterprise Management Marketing Management Budget Programs SIC 110

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Delving into Influencer Marketing.

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Convince & Convert

OCTOBER 22, 2013

Imagine a campaign that delivered content across your browser, television, and Google Glass. Some of the specific numbers we tend to report on include: Short Term: Overall traffic generated & reach of the campaign. Finally, it’s important not to forget the harder-to-measure things that great content generates.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153