Optinmonster

APRIL 3, 2024

The subject line is also your first opportunity to get past the influencer’s gatekeeper. For example, if you are looking for a podcast interview, don’t simply state your credentials and ask for a generic interview. I couldn’t help but open it to discover what his question was!

Outreach 69

Outreach Tips Marketing & Strategy Email Marketing 69

Marketing Insider Group

AUGUST 3, 2015

Salespeople used to be the information gatekeeper. This space was normally rented from a gatekeeper who could control access and exposure. Video and podcast lengths can be as long as necessary. Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ).

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Hubspot

JULY 10, 2019

HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers. A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !). HubSpot Tip : Why?

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Featured snippet: “How to get past the gatekeeper”.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Varicent

APRIL 5, 2018

With cold calling, there are gatekeepers, spam filters and ad-blockers. There are no gatekeepers on social.". With cold calling, there are gatekeepers, spam filters and ad-blockers. There are no gatekeepers on social. Favorite Podcast My favorite podcast is Will Barron.

Paid Content 71

Paid Content Cold Calling B2B Thought Leadership Enterprise Management 71

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. Now, with that in mind, I recognize that HubSpot and Deputy are two of the largest clients you ever worked with. Garrett Mehrguth : And for the audience guys, Matt is Director of Growth at HubSpot. Did those come from relationships as well? Just a little background.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. Now, with that in mind, I recognize that HubSpot and Deputy are two of the largest clients you ever worked with. Garrett Mehrguth : And for the audience guys, Matt is Director of Growth at HubSpot. Did those come from relationships as well? Just a little background.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40