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How to Leverage Intent Data to Drive More Business

NetLine

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. Fortunately, intent data has become a mainstay among business analytics to do just that.

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Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data

Digilant

Welcome back to our journey through the evolving digital advertising landscape as we venture towards a cookieless future. First-party data stands out for its direct collection method, offering brands a comprehensive, owned dataset for personalized marketing initiatives.

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Giving Pharmaceuticals an Influencer Health Kick

Onalytica B2B

Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process. This is advertising. Influencers ultimately pay a key role in the modern buyer journey and can drive metrics such as brand consideration and purchase intent. This is not influencer marketing. What’s the solution?

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Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data

Digilant

Welcome back to our journey through the evolving digital advertising landscape as we venture towards a cookieless future. First-party data stands out for its direct collection method, offering brands a comprehensive, owned dataset for personalized marketing initiatives. Short on time?

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The Ultimate Guide to Direct Response Marketing

QuanticMind

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

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Content + Intent Data: Painting a Different Picture of Needs & Preferences

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Shopping Best Practices: “Shopping Strategies That Never Go Out of Style” by Jake Favaro. 8 Hidden PPC Reports to Find Out” by Aaron Levy. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Using cross-channel metrics to measure store visits and sales.