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Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data

Digilant

Welcome back to our journey through the evolving digital advertising landscape as we venture towards a cookieless future. First-party data stands out for its direct collection method, offering brands a comprehensive, owned dataset for personalized marketing initiatives.

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Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data

Digilant

Welcome back to our journey through the evolving digital advertising landscape as we venture towards a cookieless future. First-party data stands out for its direct collection method, offering brands a comprehensive, owned dataset for personalized marketing initiatives. Short on time?

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The Ultimate Guide to Direct Response Marketing

QuanticMind

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

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How to Leverage Intent Data to Drive More Business

NetLine

To properly leverage intent data and efficiently drive more business, here’s what you need to know. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business.

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Giving Pharmaceuticals an Influencer Health Kick

Onalytica B2B

This is advertising. Within the pharmaceutical and life sciences space, Social Media Influencers (not celebrities) produced a 60% greater shift in brand perception measurements compared to any other kind of advertising content – this includes influencer advertising. This is not influencer marketing. What’s the solution?

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Content + Intent Data: Painting a Different Picture of Needs & Preferences

Content4Demand

For instance, with privacy laws and the impending retirement of cookies, first-party data becomes important to get an opted-in list of prospects. From account-based advertising to personalized web pages, these insights help marketing teams to deliver the most relevant content the way prospects or customers want to see it.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Shopping Best Practices: “Shopping Strategies That Never Go Out of Style” by Jake Favaro. 8 Hidden PPC Reports to Find Out” by Aaron Levy. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Shopping Strategies That Never Go Out of Style .