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Lenny's Newsletter
SEPTEMBER 5, 2023
Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. You knew that you had us—we personally were going to go and obsess over saving your company money—and it was small enough scale and they had backups, that it was okay to do it.
Content Marketing Institute
APRIL 30, 2018
This 60-year-old quote from management great Peter Drucker reminds marketers that their work – creating demand, generating traffic, prompting social shares, or even gathering leads — is in service of this one clear goal. To get there, though, you first must help users learn to love the product or service they just signed up for.
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Valasys
OCTOBER 4, 2022
Ninety-nine times out of a hundred, the success of a product or a service depends on how we are reaching out to our audience. Do our products/services fulfil the needs of our customers? Factors to monitor: Identifying the right target audience for the product/service. Are our customers happy? That too, at the right price.
EveryoneSocial
JUNE 20, 2019
Over the past century, “knowledge workers” speciated from manual workers, and ever since software started eating the world , the knowledge worker has speciated yet again into learning workers ! Education is everyone’s secret sauce. In many ways, The Whole Story was a sort of grocee’s almanac (is a “grocee” someone who buys groceries?)
SendX
SEPTEMBER 21, 2020
Not everyone, however, manages to come up with a winning strategy. For instance, you can send personalized transactional emails, promotional emails, coupons, etc. The email content is easy to share so it also gives you opportunities for viral and word-of-mouth marketing. They are already interested in your brand.
Convince & Convert
JUNE 24, 2010
There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service. I'd buy a book from him.
Hubspot
FEBRUARY 5, 2020
That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge. Manage SERP presence through partnerships and snippet strategy. Informational ads — these ads grow our content leads.
Expert insights. Personalized for you.
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