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The Best Marketing Conferences of 2020

Marketing Insider Group

Planned by editors from Search Engine Land, the two-day event includes case studies, demos, presentations and workshops led by some of the biggest names in the industry. The conference consists of over 100 sessions from leading B2B executives including case studies, labs, workshops, and panels. Forward Marketing Summit Sydney.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

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7 Under-the-Radar Factors That Influence Buyer Decisions in B2B

Televerde

According to Forrester, sellers who shape a buyer’s vision of their potential solution win 75% of subsequent purchases made. This means training your sales reps the right way so they’re up to the job. You might think this sounds obvious. The best options often depend on your industry. Take Control of Your Sales Process.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Staying up-to-date with the latest regulations and ensuring all staff are properly trained requires considerable time, money, and resources that could otherwise be spent on other marketing initiatives. Use a mix of logical reasoning, emotional appeal, success stories, and facts from clinical studies to build a compelling case. #6

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The Trials and Tribulations of the SEO: A Marketing Fable—Part One

Content Standard

Perhaps most importantly, social media consumption is on the rise; Facebook, Twitter, and YouTube have become everyday destinations by 2010, and upstart channels like Pinterest and Instagram are reinforcing a major shift in the way people discover information. When the company purchased YouTube for $1.65 The good news?

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6 Local Search Marketing DIY Tips for the Crafting Industry

Moz

YouTube, Instagram, Pinterest, Facebook, Twitter, crafting forums.choices abound! If you or a staff member happen to create one of the most-viewed videos on YouTube for the three-needle bind off or crafting felt succulents , it could inspire travelers to put your shop on their bucket list. Forrester). Your social media presence.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How can you “train&# your CEO to use social media productively? 4 Ways to Find Legal Music for Your YouTube Videos by Mashable. Adoption soared. 85% of Inc.