KoMarketing Associates
NOVEMBER 18, 2014
Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post. Jennifer Slegg has documented most of the new guidelines in her SEM Post coverage, highlighting key points SEOs need to know.
Content4Demand
SEPTEMBER 24, 2021
Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits. More specifically, companies that personalize, according to Forrester, can see a 6% increase in revenue, a 33% increase in customer loyalty and an 11% marketing cost savings.
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Content4Demand
NOVEMBER 5, 2021
Intent data also reveals differences in topical interest by account, segment or location to enhance a content strategy, improve overall SEO/SEM techniques and drive more effective campaigns at the bottom of the sales funnel. Marketers can learn where buyers seek content, what topics interest them and what formats are popular.
Marketing Insider Group
JANUARY 24, 2013
Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Storytelling through content marketing, blogs, social media & more.
WebMarketCentral
NOVEMBER 7, 2007
Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)." As an example, I was asked several months ago by a client to take over a floundering SEM campaign.
Ambal's Amusings
FEBRUARY 18, 2010
Blog Marketing Interactions Twitter Ardath421. Make a list of referrers to your website (and blog) and check them out. But unless you have a lively blog or fresh content to share often, Twitter may not be the best first step. Blog The Point Twitter HJSewell. Social Media (blogs, Twitter, Facebook, LinkedIn).
Online Marketing Institute
JUNE 18, 2009
This is a theme Forrester’s Laura Ramos also mentioned in our B2B social media with her. Get a free blog at WordPress.com. B2B online community participants are buyers Survey research from multiple B2B online communities shows that 60+% of members say that something they read or saw in the community influenced them to buy.
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