KoMarketing Associates
NOVEMBER 18, 2014
Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post. Jennifer Slegg has documented most of the new guidelines in her SEM Post coverage, highlighting key points SEOs need to know.
Content4Demand
SEPTEMBER 24, 2021
Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits. More specifically, companies that personalize, according to Forrester, can see a 6% increase in revenue, a 33% increase in customer loyalty and an 11% marketing cost savings.
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QuanticMind
MAY 23, 2019
Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. What should you do to scale up your SEM efforts? Such problems for SEM professionals are now a thing of the past.
Content4Demand
NOVEMBER 5, 2021
Intent data also reveals differences in topical interest by account, segment or location to enhance a content strategy, improve overall SEO/SEM techniques and drive more effective campaigns at the bottom of the sales funnel. Marketers can learn where buyers seek content, what topics interest them and what formats are popular.
Navigate the Channel
JULY 27, 2023
According to a recent study by Forrester Research, Inc., Content and database marketing have emerged as indispensable tools in the modern marketing landscape. these strategies have proven highly effective in engaging customers and driving sales.
Biznology
DECEMBER 6, 2012
In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. SEM skills are rarer still, if my anecdotal evidence is right.
QuanticMind
FEBRUARY 15, 2017
Now that we’ve learned from the Best and Worst of Paid Search in 2016 , let’s look ahead to the year’s biggest SEM trends. Advisory firm Forrester estimated total US retail sales for 2016 to hit $3.4 Also, save 10% on an All-Access Pass when you use our promo code: QUANTICSMXW17.
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