integrations Forrester Rules Trigger Marketing 
ClickZ
JANUARY 22, 2020
30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.
Walker Sands
AUGUST 8, 2022
You may win a few hands eventually by mimicking others’ strategies, but chances are you’ll probably waste more time and energy through this trial-and-error approach than if you’d just read the rules. So the question is, how do you actually gather the right buyer journey insights and apply them to your marketing strategy in a meaningful way?
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Sana Commerce
DECEMBER 6, 2021
And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. To make sure you’re delivering on client expectations, you need to ensure your internal business systems are correctly integrated with your web store.
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free. What would you do?
Oktopost
APRIL 4, 2023
This is the heady, irresistible ROI they talk about when social media is brought into the question, and it really is out there – provided you can give the impression of casual spontaneity, rather than integrating it into the structural framework that your social media presence is built on. Here’s everything you need to know.
Customer Experience Matrix
JUNE 17, 2019
None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. Why does this matter to technology and marketing professionals?
Sana Commerce
OCTOBER 4, 2021
whether market-, business-, or customer-related. Data from Forrester shows that two-thirds of businesses today meet customer expectations, but only 3% exceed them. Without integrated systems, always-accurate data can’t be guaranteed, and neither can error-free ordering. Learn how ERP-integrated e-commerce drives results.
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