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B2B Marketing’s Measurement Problem

Digital B2B Marketing

It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? The problem doesn’t begin with marketing though. Sweeping up late stage contacts. In short, they get the benefit of much of the work your other marketing efforts did.

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Five Ways Marketing Agencies Can Benefit from Live Chat

ActiveDEMAND

For marketing agencies and their clients, live chat offers other benefits: 1. When paired with a strong personalization platform, live chat empowers agencies to engage with prospects and trigger targeted conversations based on what page or pages a user is currently viewing. Proactive Chat. Personalized/Contextual. Lead Generation.

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7 Ways to Implement an Effective Omni-Channel Strategy

Sharpspring

If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. As a result, your marketing initiatives often fail to reach your whole audience. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business. How are purchases made?

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Sample Post | Omni-Channel Marketing

Sharpspring

If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. As a result, your marketing initiatives often fail to reach your whole audience. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business. How are purchases made?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

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30 Thought-Provoking Lead Nurturing Stats You Can't Ignore

Hubspot

We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). If you're not sure whether lead nurturing should hold a place in your inbound marketing strategy, some of these thought-provoking lead nurturing stats just might make you rethink your stance.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Meanwhile, according to a report by Forrester, 68% of B2B customers prefer to research independently online. Demand Gen Report, 2016).