Martech Advisor
NOVEMBER 25, 2019
So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts. While most identity programs are apparently quite shaky, the C-suite doesn’t see it that way.
Litmus
MAY 4, 2021
Sweeping advances in digital marketing , AI, ML, and privacy have revolutionized and fragmented our discipline, while social issues have raised expectations for marketers’ global impact on society. If this sounds familiar, in the spirit of Adam Grant , I invite you to: “Think Again.”. Marketing has never been more complex.
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Stevens & Tate
FEBRUARY 1, 2021
The company disclosed that the new privacy features in Apple’s iOS 14 update could lead to a slowdown in advertising revenue. Influencer Marketing: Social media influencer market stats and research for 2021. Facebook Asks Users to Opt Into Activity Tracking Ahead of iOS 14 Changes. More details here.
Martech
NOVEMBER 3, 2021
Out of that total spend, as reported by Forrester Research , companies devote an average of half of their marketing budget to online strategies, such as SEO, direct email, social media, and data analytics. SEO boasts numerous stats that you can communicate to your stakeholders that support prioritizing SEO to create the highest ROI.
Online Marketing Institute
DECEMBER 23, 2010
Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Legal Notices, Licensing, Reprints & Permissions | Privacy Policy | Affiliates b2bmarketing Newsletter problems? Receive news via SEW RSS feeds Incisive Interactive Marketing LLC.
Sana Commerce
FEBRUARY 11, 2023
Sana Commerce respects and protects your privacy. Refer to our privacy policy for more details. Recent stats and figures reveal that D2C sales will not cause any significant conflicts in the B2B market, despite what many companies have feared. Thanks for joining the E-Commerce Insider Club.
Online Marketing Institute
AUGUST 14, 2011
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