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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Linkedin Ads.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Various dates through 2020 in 23 major cities across the USA. 3XE Conversion & UX.

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Inbound Marketing Goes Global

Hubspot

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. ” “Google: Consider tweaking your PPC campaigns - different for mobile vs. full screen experience to reduce CPC” Social Media is Now a De Facto Channel. Very solid!”

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

Several blog posts have foolishly been written about social media “killing&# email. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# that you're pumped about Flowtown As you alluded, got some really wicked add-ons / features coming out soon, so stay tuned!

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

The percentage of internet users that conduct product research online is about 78%. About 94% of people plan to make a purchase from an industry they follow on Twitter. About 57% of industries have gained a customer through their business blog. About 67% of clicks are directed to the first 5 results shown in search engines.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

For pharmaceutical companies, effective marketing is crucial to educating the market about new treatments, connecting with healthcare providers, and building brand awareness. Pharma reps provide information about new drugs, answer questions, and build relationships. How much do companies spend on pharma marketing?

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . MassPlanner. . Top. . . .