article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Linkedin Ads.

article thumbnail

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. 1 in providing the greatest business value to companies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

You’re interested in ABM but what will it cost?

Martech

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. What variables come into play? What kind of return can you expect from your investment?

article thumbnail

Hinge’s Fab Five: January 2014

Hinge Marketing

This is an interesting article for businesses that are running pay-per-click (PPC) campaigns. Short and to the point, this post brings to light how to optimize your PPC campaigns for metrics like cost per lead (CPL) and conversion rates with step-by-step instructions for use in Google AdWords and your Bing account. By: Ashley R.

article thumbnail

B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

article thumbnail

Why Is Search…So…Darn…Hard!

Marketing Insider Group

The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The second is paid search or PPC advertising. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Did I mention this is really hard to explain?

article thumbnail

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Search Engine PPC. For organizations looking to connect with a professional demographic, LinkedIn has a well-suited user base. Related reading: Case Study: CEB's 54% Increase in LinkedIn Click-Throughs. Related reading: Case Study: CEB's 54% Increase in LinkedIn Click-Throughs.