Oktopost

JULY 29, 2021

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Brandwatch recently achieved the number one ranking in the highly regarded Forrester Wave report for social listening technology. Catch all episodes here.

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

Martech

NOVEMBER 11, 2022

YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins. blog posts, articles, videos, etc.),

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

B2B Marketing Exchange

MARCH 2, 2023

Building A More Intelligent Content Stack With AI, Automation & Analytics” with Forrester’s Phyllis Davidson Key Takeaway: Elicitation, mirroring and active listening techniques from the spy-world can help short-cut rapport building and improve the sales process. Session: “Are We Ready To Trust The Machines?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 95

Analytics Tools Best Practices Tagging 95

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. If people are passionate about what you create, then Google, LinkedIn, Facebook, YouTube and TikTok will also embrace it. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Exo B2B

APRIL 11, 2019

The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. Jason is a specialist in B2B marketing and the «global content marketing leader» at LinkedIn by day, and a Rock ‘n’ Roll photographer by night. Vlogging daily on YouTube under the name « DailyVee ».

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Exo B2B

MARCH 8, 2018

Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). Jason is a specialist in B2B marketing and the «global content marketing leader» at LinkedIn by day, and a Rock ‘n’ Roll photographer by night. Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. This is not merely restricted to YouTube. You need to know which channels work for your business.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Business purchasers use Linkedin as their social media platform of choice. series on Youtube. 8 billion videos are played daily on the site. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Media Contact: Brad Hem. Phone: (281) 543-0669.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Heinz Marketing

MAY 16, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you’re watching this live on LinkedIn, we’re on LinkedIn and YouTube today, Alan, live. If you are participating live on LinkedIn right now, you have a chance to be part of the show.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Exo B2B

FEBRUARY 26, 2019

Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. In-house video production of vlogs, hosted on video platforms like YouTube, or live-streamed are all the rage in companies.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Kapost

JUNE 24, 2016

Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on. Forrester estimates that a 60-second video has the same value as 1.8 Its YouTube page has more than 5.1 Related: How to Build Video Into Your Content Marketing Strategy.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Jeff Loeb’s appointment as chief marketing officer comes hot on the heels of Vidyard’s recent announcement of Shannon Stubo, the CMO of LinkedIn, joining the company’s board of directors.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Brandpoint

JUNE 18, 2020

Twitter should be used for breaking information, LinkedIn for business updates, Facebook for consumer updates, and YouTube for video updates. A Forrester paper suggests that a coronavirus-centered informational page containing key contact information is critical for banks and credit unions right now. Full use of social media.

Work Management 118

Work Management Marketing Management Service Planning 118

Inbox Insight

DECEMBER 4, 2018

The insidious forwards march of programmatic AdTech waits for no one, and with industry big hitters such as LinkedIn now offering prime ad real estate via programmatic , B2B marketers who aren’t exploring their options in this area are likely to get left behind – fast ( LinkedIn ). ANA/Forrester ).

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

markempa

NOVEMBER 29, 2016

I literally just had this question, being interviewed for a Forrester research report on social selling. There’s a woman who is an aspiring social seller, and I got an invite to connect with her on LinkedIn, and it was generic. She’s an aspiring social seller, and she sends me a generic invite to connect on LinkedIn.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Business purchasers use Linkedin as their social media platform of choice. series on Youtube. 8 billion videos are played daily on the site. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” However, their digitally and socially savvy competitors focused their content and owned channels to jump on the opportunity on Google hangouts and YouTube interviews – where THEIR readers were vs. where the owned channels were. Simplification is the new innovator.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. LinkedIn Sponsored Updates. In addition to direct promotions on SlideShare, LinkedIn now has offerings to promote SlideShare presentations with the benefits of LinkedIn’s targeting.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 85

Analytics Tools Best Practices Tagging 85

Convince & Convert

JANUARY 18, 2011

According to Forrester Research, U.S. The only people that see your tweets, status updates, foursquare check-ins, and notifications of your new YouTube musings purposefully signed up for the privilege. These are the ways social media is different. But in other ways, it’s largely the same. Market Size. Audience Count.

Social Media 119

Social Media Media Digg Opt-in 119

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Jeff Loeb’s appointment as chief marketing officer comes hot on the heels of Vidyard’s recent announcement of Shannon Stubo, the CMO of LinkedIn, joining the company’s board of directors.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Recently, Vidyard was named a category leader by The Forrester Wave™ Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant software solutions in the space.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. This is not merely restricted to YouTube. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Valasys

MARCH 30, 2020

According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: Contact us if you are an ABM practitioner looking forward to skyrocketing your revenue goals or simply, for any other help to boost your marketing endeavors.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. adults overall. Need more proof?

Social Media 152

Social Media Media B2B Paid Search Agency 152

Martech Advisor

DECEMBER 11, 2019

Forrester found that consumer awareness around the environment, politics, and science has grown significantly since 2014, and this has a major impact on buying habits. Apart from YouTube, you can also share short clips via Instagram/Facebook Stories to build brand recall at this vital time of the year.

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e. delivering the right content to the right people at the right time) as their biggest lead nurturing challenge.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. You should use it in addition to other things like building brand awareness on sites like LinkedIn or emailing prospects from your prospective data analytics.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Sprout Social

JANUARY 9, 2017

Jump to LinkedIn. In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). Best Time to Post on LinkedIn. Branded content has the chance to thrive on LinkedIn and reach key audiences in the process.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

SnapApp

NOVEMBER 1, 2016

For organizations looking to connect with a professional demographic, LinkedIn has a well-suited user base. Related reading: Case Study: CEB's 54% Increase in LinkedIn Click-Throughs. Forrester data shows that more than one-third of all time spent online is devoted to consuming video content.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share this on Linkedin. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This!

Social Media 100

Social Media Digg Media RSS 100

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. .

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45