Deepening B2B customer relationships with “the funnel beyond the funnel”
Biznology
FEBRUARY 23, 2018
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. But I am happy to say that my longtime pal and colleague Steve Gershik is working on a solution for this unwise imbalance.
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